Otávio
Mastrogiuseppe
_(11)9.9945.6286 ︎
_creative director ︎
_creative copywriter ︎

_based in São Paulo ︎

_we
_modal
_tradersclub
_wmccann
_africa

_sapient ag2
_betc/havas
_publicis brasil
_nbs
_santa clara



To promote the new Citroën retail campaign, which brings amazing conditions in car prices,
we created a concept that commands respect from competitors. An idea that shows - in a fun way -
how impressive the car features can be even for those who don’t own a Citroën.

Headline: Everyone respects a car like this.