For Chevrolet's biggest launch in the last ten years, we needed to develop an idea that could be able to highlight the main feature of the new Onix 2020 - Brazil's first car with wi-fi. The project had one-minute live streaming on Rede Globo's prime-time journalistic attraction - Jornal Nacional. Brazilian TV celebrities like Felipe Andreoli, Barbara Coelho, and Lucas Strabko ("Cartolouco") started the whole action on their social channels. After a while, the host team broke into the break of Jornal Nacional. If people wanted to keep watching the streaming, they could do so using an on-screen QR code that appeared only during the show's exhibition - something new on Brazilian television.
Headline: The car definition has been updated.
