Otávio
Mastrogiuseppe
_(11)9.9945.6286 ︎
_creative director ︎
_creative copywriter ︎

_based in São Paulo ︎

_we
_modal
_tradersclub
_wmccann
_africa

_sapient ag2
_betc/havas
_publicis brasil
_nbs
_santa clara



In 2021, Brazil became the second country with the most cases of Covid-19 in the world. More than 650.000 were gone
leaving so much pain for families and friends. So we had to make everyone remember: not the numbers, but the people behind them.
We created an artistic-driven memorial that turned Covid statistics into living memories helping Brazilians to overcome their grief.
A live digital space that influenced and shifted the media coverage of the crises engaging celebrities all over Brazil.

Headline: Lives that can’t be numbered.