Otávio
Mastrogiuseppe
_(11)9.9945.6286 ︎
_creative director ︎
_creative copywriter ︎

_based in São Paulo ︎

_we
_modal
_tradersclub
_wmccann
_africa

_sapient ag2
_betc/havas
_publicis brasil
_nbs
_santa clara



To promote the New Citroën Aircross digitally, we created an interactive film (based on the TV commercial)
to inspire users to get out of their routines. The idea was fully integrated with the trending platforms of the internet,
such as Instagram, Spotify, Facebook, and much more. Through the interactive film, people could listen to music,
play exclusive games, see galleries of photos and videos, besides knowing more about the car's features.

Headline: Adventure yourself.