Otávio
Mastrogiuseppe
_(11)9.9945.6286 ︎
_creative director ︎
_creative copywriter ︎

_based in São Paulo ︎

_we
_modal
_tradersclub
_wmccann
_africa

_sapient ag2
_betc/havas
_publicis brasil
_nbs
_santa clara



Everyone is searching for something. And Chevrolet's mission is to help people to find what they have always wanted with their cars.
With that in mind, the brand decided to launch its new global concept with a statement about their meaningful role in each people's life.

Headline: Find new roads from now on.