Otávio
Mastrogiuseppe
_(11)9.9945.6286 ︎
_creative director ︎
_creative copywriter ︎

_based in São Paulo ︎

_we
_modal
_tradersclub
_wmccann
_africa

_sapient ag2
_betc/havas
_publicis brasil
_nbs
_santa clara


Every hour in Brazil, a person with a disability suffers violence. According to authorities, the number of aggressions is much higher because the lack of accessibility makes reporting more difficult, especially for hearing-impaired and deaf women.

With this in mind, Associação Fala Mulher joined SBT to create "Voice of Silence". For the first time, we transformed the age rating warning required by law into an advertising format with a hidden message. A discreet way to encourage these victims to report domestic violence is through our exclusive channel in sign language (LIBRAS).


Headline: A new voice against domestic violence.