Braskem is Lollapalooza's official sponsor in Brazil. And without plastic, there would be no vinyl, electric guitars, picks, or stages.
In other words, plastic revolutionized music. And it was time to make music revolutionize plastic. That's how Rock and Recycle Store by Braskem was born. Our challenge was to invite young people to rethink the conscious use of plastic at the Lolla BR music festival.
So we created a store where the plastic waste was exchanged for millions of exclusive gifts. Is it or isn't it an idea that deserves an encore?
Headline: Turning plastic into music at Lolla BR.
